Years in Tech
Head of Marketing, Bounce News, Media24 at Naspers Group
Digital Marketing, Content Creation, Media Production, Brand Management, Advertising, Marketing Analytics, PR and Communications.
14th December 2018
I have a Bachelors from the University of Ibadan and a Masters in Marketing Communications from the University of Surrey, UK. I started my career in traditional media, working in the electronic media and later client-side as a media relations, corporate affairs/ corporate communications executive. My love for the internet from the days of dial-up internet services led me into digital marketing and tech. I have worked in tech in various capacities, from classifieds to eCommerce to Online Media and other verticals. I have also worked with teams in multiple countries such as the United Kingdom, South Africa, India, United States etc both directly and remotely. I have garnered over 14 years post graduation work experience in both tech and non-tech. In May 2017, I was featured as one of University of Surrey’s aMayzing Alumni.
What experiences led you to technology and how did you develop the skills to compete in the industry?
I had an inordinate love for the internet and would spend hours on end just surfing the web. And then I went to study in the UK and saw opportunities to convert that proclivity into an actual career. After my Masters, I sought internships in tech/ digital related companies to acquire the requisite skills practically. One of the internships was at Freeads Classifieds, a consumer to consumer online marketplace in the UK. There, I got promoted to a full time staff and the rest
How has your background helped/differentiated you in the tech industry?
Having worked for years in traditional media, I am able to adopt a 360 degree approach to digital campaigns and user experience designs. It is sometimes easy for us in the tech space to lose sight of non-techies’ touch points in discovering and using our products. A product can be technically sound yet fail to connect or convert end users.
What advice would you give to women considering a career in technology? What do you wish you had known?
My advice would be this: be open to learning! As at the time I was doing internships in the UK, I had already become a head of a unit in Nigeria. And so from a point of view, it might have been said to be a backward move but I wanted to learn and I was willing to make the sacrifice for it. So the biggest advice I can give women considering a career in technology or any industry for that matter, is to be willing to do whatever it takes to learn.
And learn continuously because the technology industry is in a constant state of flux, so never rest on your oars or think you have known it all. Hmmn, what do I wish I had known? I wish I had know much earlier that a computer science degree was not an essential requirement for working in technology, perhaps I would have got in earlier. But still, no regrets because I have had and continue to have an amazing run with it.